What a plastic surgery website needs in 2026 to turn visitors into consultations
Pretty isn't enough anymore. These are the things we see separate surgeon websites that book consults from the ones that just get…
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Websites
Ideas, how-tos and lessons from our work with clients.
Tracking pixels and patient privacy: what medical practice websites need to know
Facebook pixels and analytics tags can quietly send sensitive patient data to third parties. Here's the risk in plain terms and how…
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Website accessibility: why it matters for your business and where to start
An accessible website works for more people, ranks better and lowers legal risk. Here's what accessibility means in practice and the fixes…
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The small online store checklist: product pages, checkout and getting found
Most online stores don't lose sales because of price. They lose them to slow pages, thin product info and clunky checkouts. Here's…
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Why “set and forget” websites cost you money (and what website care actually covers)
A website isn't finished on launch day. Here's what slowly goes wrong when nobody looks after it, and what a good care…
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A website that books discovery calls: a simple plan for coaches and consultants
If you sell your expertise, your website has one job: get the right people on a call with you. Here's how to…
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