Domain and hosting basics every business owner should know (before something goes wrong)

Stringhead Team3 min read
Fibre optic cables in a server rack

Here’s a call we get more often than you’d think. “Our website’s gone and our emails aren’t working.” Nine times out of ten, a domain expired because the renewal notice went to an old email address, or to a web designer who disappeared years ago.

Domains and hosting aren’t exciting. But a little knowledge here saves a lot of panic later.

The difference between a domain and hosting

Your domain is your address on the internet, like yourbusiness.com. You rent it yearly from a registrar (GoDaddy, Namecheap, Cloudflare and so on).

Your hosting is the computer (server) where your website’s files actually live. It’s like the building at that address.

Your DNS is the set of directions that connects the two, and also tells the world where to deliver your email.

They can all be with one company, or spread across several. Either is fine, as long as you know where each one is.

Rule one: own your domain

Your domain should be registered in your business’s name, under an account you control, with your email as the contact. Not your web designer’s. Not your nephew’s. Not an old employee’s.

If someone else registered it for you years ago, ask them to transfer it to your own account now, while everyone’s on good terms. It’s usually a quick process.

Rule two: turn on auto-renew

Set your domain to auto-renew, keep a current card on file, and make sure the account email is one that someone actually reads. Consider renewing for several years at a time. It’s cheap insurance.

Rule three: lock it down

  • Use a strong, unique password and turn on two-factor authentication on your registrar and hosting accounts
  • Enable the registrar lock so nobody can transfer your domain without approval
  • Turn on WHOIS privacy where available to reduce spam

Choosing hosting

Cheap shared hosting can be fine for a tiny site, but it’s often the reason a website is slow. When choosing hosting, look for:

  • Good speed, with servers reasonably close to your customers (or a CDN)
  • Automatic daily backups that you can restore easily
  • Free SSL certificates (the padlock in the browser)
  • Real support you can actually reach
  • Security features like a firewall and malware scanning
  • Room to grow without moving everything later

Managed WordPress hosting costs more than basic shared hosting, but it handles a lot of the technical care for you. For a business site that brings in leads, it’s usually worth it.

Don’t forget email

Your business email usually runs on your domain too, through Google Workspace or Microsoft 365. Make sure your DNS has the right SPF, DKIM and DMARC records set up. Without them, your emails are more likely to land in spam, and the big email providers have become much stricter about this.

Keep a simple record

Make a one-page document with where your domain is registered, where your site is hosted, where your email is, when each renews, and who has access. Store it somewhere safe. Future you will be grateful.

Moving hosts

If your current host is slow or unreliable, moving is very doable. With a little planning (backups, testing on the new server first, then switching DNS), there’s usually little or no downtime.

We help clients sort out messy domain and hosting setups all the time, and we offer managed hosting through our domain and hosting solutions. If you’re not sure what you’ve got, book a free call and we’ll help you untangle it.

S
Written by the Stringhead TeamWe're a web and digital marketing agency working with clinics, small businesses, coaches and trades across the USA, Australia, Ireland and India since 2010.