Marketing for physicians, or rather, digital marketing for physicians is undoubtedly one of the best tools of dissemination today. Do you know why?
Simply because with the internet, the behavior of patients has been changing. Certainly you, as a health professional, must have patients who, before going to your office, conducted some symptom-based internet searches and came to you with a minimum of information – even if wrong.
In this sense, marketing for doctors on the Internet is a type of marketing in which health professionals meet the needs of customers through information of quality and truthfulness. As a result, professionals are gaining authority in digital media and winning loyal customers.
So in today’s post we are going to give 6 marketing tips to doctors. Please read carefully:
TIP 1: INVEST IN AN INTERACTIVE WEBSITE
As the center of digital marketing is in the searches that people do on the internet using search engines with Google, it is fundamental that the professional has an attractive and mobile website, that is, adapted to various screen sizes.
That’s because the public who researches health-related issues wants to find reliable, well-made sites with credible content. They also look for more complete and solid information about the service – which is not usually found on social networks, for example.
Therefore, it is very important that the marketing to physicians in the site enchants and stimulates the conversion. That is, the goal of the strategy, which can be the appointment of an appointment, contact the clinic or make an appointment, depending on the niche in which the professional operates.
TIP 2: INVEST IN ADWORDS
Investing in Adwords means investing in ads over the internet for your site to appear in the first few pages of Google. This can be done through Google AdWords,and also in the form of posts sponsored on social networks, through Facebook Ads, for example.
Many entrepreneurs and professionals do not know, but the investment in ads in the digital media presents more advantages to have a lower cost compared to traditional media. In addition, you can target your audience well and measure your results in real time – avoiding wasted money.
TIP 3: UNDERSTAND THE MARKETING RESULTS FOR PHYSICIANS IN DIGITAL MEDIA
Many people think that the results in digital marketing are conquered quickly. But the fact is that, first, it is necessary to “prepare the ground” to gain the confidence of the public, even more with so much competition. But how?
Through generation of relevant content and based on various techniques and formats – which can be blog posts, videos, infographics, etc. Everything to put yourself in the place of the client / patient and offer what he seeks and needs – this is precisely our next tip.
TIP 4: DEMONSTRATE KNOWLEDGE THROUGH A BLOG
As stated above, producing quality content is a key marketing strategy for physicians. But here you must be careful: you should not pass the solution to the public, but rather guide it.
This is because the public usually picks up on the internet its symptoms and problems, and it is at this point that they can acquire knowledge on your site and be guided to make an appointment – that is the purpose of the strategy.
In fact, it is worth remembering: as the practice of medical marketing is regulated by the Federal Council of Medicine, one should not prescribe or make diagnoses through the internet – only guide the patient about the symptoms and indicate that he seeks a personal appointment.
TIP 5: MAKE PARTNERSHIPS
A good marketing tip for doctors is to partner with colleagues to improve the reach of the public on the site and the results.
This is because a person can enter the site because of a specific subject and be drawn to other themes from different areas. The diversity of information makes the content more complete.
TIP 6: BE ON SOCIAL NETWORKS
People spend a lot of their lives on social networks. Knowing this, more and more companies and professionals have been using these media to advertise their products and services. So, also create your page on the networks where your audience is.
But it is always good to remember that care and responsibility must be taken when using social media as a health professional, such as:
- avoid selfies in your professional pages
- do not display photos of your patients in the “before and after” style (this is forbidden, even if the person authorizes it)
- disseminate information that alarms society
- announce apparatus as a differential of his work
- engage in misleading advertising.
Now that you’ve found the inside of these 6 marketing tips for doctors, stay tuned and start planning your strategies now.
If you have doubts or do not know where to start, talk to Stringhead. To the next!